I thrive on transforming challenges into opportunities that drive growth and efficiency. My journey as a business analyst is fueled by a passion for helping organizations streamline their operations while enhancing client relationships.

At Tower Co. Strategy, I listen to entrepreneurs and small teams describe their ambitious goals & turn them into actionable plans—resulting in an impressive 80% increase in productivity. It’s incredibly rewarding to see how structured frameworks can empower teams to achieve more.

A pivotal moment for me was experiencing Hurricane Helene while living in Asheville & the impact the natural disaster had on the local businesses. It made me reflect on my priorities and the kind of impact I want to have within my community, inspiring me to help businesses build sustainable operational & financial foundations so they can weather any storm (pun intended). This personal journey has driven my commitment to fostering positive environments wherever I go—whether it’s through work or volunteering efforts.

When I'm not analyzing data or outlining growth plans, you'll find me exploring local trails or diving into a good book on creative writing—my academic background that still inspires my storytelling approach in marketing strategies today.